Page and content structure
A page inventory, navigation plan and reusable content types for the agreed scope. We decide what belongs in a service page, listing, article or project before arranging those details into layouts.
A considered website. A practical editing experience.
WordPress website development.
Your website needs to explain the business clearly and remain manageable after launch. I build and improve WordPress websites around the pages, content and enquiries that matter to your team, with a considered frontend and an editing setup that fits the people maintaining it.
Where this fits
A good fit for
- Service businesses that need clear service pages, useful project examples and an enquiry route.
- Property, editorial and other content-led websites with repeatable listing or article formats.
- Teams redesigning an existing WordPress site while keeping valuable content and established URLs.
The work, made concrete
What the scope
can include.
The final deliverables are agreed around your project. These are the main areas we can work through together.
Responsive WordPress implementation
Page layouts and reusable sections that fit your brand and work across screen sizes. The theme, block or page-builder approach is chosen around the existing site, editing requirements and ongoing maintenance.
An editing workflow your team can use
Clear content fields and repeatable patterns for the pages you update regularly. The handover explains where to change text, images, links and other agreed content without rebuilding each page.
Forms, integrations and migration
The enquiry forms, external services and content migration included in the brief. For a redesign, the scope can cover a URL map, redirects and checks that important links and migrated content still make sense.
Launch preparation and handover
Checks for the agreed pages, key forms, mobile layouts and basic search metadata, followed by deployment preparation and project documentation. Hosting, plugin licences and ongoing maintenance are discussed explicitly in the scope.
From brief to handover
A practical path
through the project.
- 01
Understand the site
We review your current website, audience, content and editing needs. Existing pages and integrations are recorded so the proposed build reflects the business rather than a generic page list.
- 02
Shape the pages
We agree the page hierarchy, content patterns and visual direction. This is also the point to decide what stays, what changes and which content your team needs to supply.
- 03
Build and review
The agreed layouts take shape in WordPress. Reviews cover the visible pages and the editor experience, with forms and integrations checked against the requirements.
- 04
Prepare the handover
We review the launch checklist, content, redirects where relevant, and account ownership. You receive a clear explanation of how to update the site and which maintenance responsibilities remain.
Before we start
Useful questions,
clear answers.
The best brief makes the important decisions and dependencies visible early.
Can you redesign my existing WordPress website?
Yes. The first step is to review the current theme, plugins, content and hosting. Some sites need a focused visual update; others benefit from a new page structure or implementation. I propose the scope after that review so useful content and working integrations are considered from the start.
Will I be able to edit the website myself?
The editing experience is part of the brief. We identify the content your team changes regularly and choose suitable blocks, fields or builder patterns. The handover covers those agreed editing tasks. New functionality and changes to the underlying templates may still require development.
Can you keep my existing content and URLs?
A redesign can include a content inventory and URL mapping. When a page address needs to change, a redirect plan can be included. Access to the current site and a list of important pages help establish what needs to be preserved and checked.
Do you work with existing themes and plugins?
Yes, when they are a reasonable fit for the project. I review the current setup before recommending what to retain or replace. Required commercial licences, third-party fees and the party responsible for renewals should be agreed before implementation.
What do you need to provide a proposal?
Send the current URL if there is one, the main goal of the site, the pages or content types you need, and any required integrations. Brand assets, example sites and information about who will maintain the content also help make the scope more concrete.
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Share your current site, the content you need to publish and what is getting in the way. We can turn that into a practical WordPress brief.